The United Nations Children’s Fund (UNICEF) works with governments and partners throughout the world to use sport-based programmes to improve children’s lives and to strengthen communities. By teaming up with leading sports organizations and world-renowned athletes, UNICEF brings attention to challenges facing children and mobilizes resources to address them.
Cricket players go out to bat for HIV awareness at ICC WT20 28 September 2012
(Source: UNAIDS) – World cricket players have united in a call to young fans to ‘get the facts’ about HIV prevention and to help eliminate AIDS-related stigma and discrimination. The call is part of a United Nations and International Cricket Council (ICC) HIV awareness-raising campaign taking place alongside the ICC World Twenty20 (WT20) tournament in Sri Lanka, which runs until 7 October.
Cricket and HIV campaign hits the road aboard the “Let’s talk” bus in Sri Lanka 21 September 2012
(UNICEF/UNAIDS) – A bus embossed with HIV messages, red ribbons and the faces of world cricketing stars is making a whistle stop tour through more than a hundred sites in Sri Lanka. Carrying young volunteers, the bus is part of the HIV awareness-raising campaign “Let’s Talk” taking place around the world Twenty20 cricket tournament that runs from 18 September to 7 October in Sri Lanka.