The United Nations Development Programme (UNDP) focuses on advocacy and partnership-building, using sport to promote development and peace, and the attainment of the Millennium Development Goals (MDGs).
1. "Score the Goals" Educational Comic Book
UNDP is one of the six UN organizations involved in the project "Score the Goals - Teaming Up to Achieve the Millennium Development Goals", a 32-page educational comic book featuring 10 football UN Goodwill Ambassadors who become shipwrecked on an island on their way to playing an ‘all-star’ charity football game. Whilst on the island, the team has to tackle the eight MDGs along their journey towards being rescued. The comic book is primarily aimed at 8-14 year old children and provides a fun interactive way to help them understand, familiarize and reflect about the eight Millennium Development Goals (MDGs) as well as inviting them to take action through several activities provided in the adjoining educational guide.,
2. "Match Against Poverty": Ronaldo & Friends vs Zidane and Friends
The Match Against Poverty has been held each year since 2003, at the initiative of star footballers and UNDP Goodwill Ambassadors Zinédine Zidane and Ronaldo, to raise awareness of and to advocate for the Millennium Development Goals (MDGs), and to raise funds that support specific development projects selected by UNDP.
3. Teams to End Poverty Initiative
"Teams to end Poverty" is a global communication and partnerships initiative that is designed to involve the general public in anti-poverty actions. It has been launched by UNDP and seeks to garner support for achieving the Millennium Development Goals. 50 celebrities, including Drogba, Ronaldo and Zidane, participate in the initiative and are getting involved in specific anti-poverty activities.
4. UN Millennium Campaign:
5. FIFA World Cup 2010, South Africa
UNDP, as part of the UN family, is pursuing partnerships with FIFA and its partners in the context of the 2010 World Cup in South Africa, focused on advocating for the MDGs, ensuring that achieving them is a priority and to encourage people to stand up, make a difference and take action.
6. 'Soccer and Peace' Network
Created in 2010 by UNDP, the 'Soccer and Peace' Network aims to create an open network of organizations that use soccer/football to promote coexistence, reconciliation and peace among children, adolescents and young adults in Colombia. Close to 25,000 beneficiaries participate in the programmes offered by the various foundations, associations and institutions in the Network.
GLOBAL GOODWILL AMBASSADORS
Marta Vieira da Silva
Date of Birth: 19 February 1986
Date of Appointment: 11 October 2010
Quote: “UNDP works around the world making a positive difference in people’s lives, and I am proud to add my personal commitment to its work.”
Date of birth: 11 March 1978
Nationality: Côte d’Ivoire
Date of appointment: 24 January 2007
Personal website: www.didierdrogba.com
Quote: “I don’t forget my origins…I have been given opportunities to succeed in life, but I constantly think about the ones who did not have this chance. We all need to contribute to help defeat poverty."
Date of birth: 19 April 1987
Date of appointment: 14 February 2007
Personal website: www.mariasharapova.com
Quote: "UNDP works around the world making a positive difference in people’s lives, and I am proud to add my personal commitment to its work. My first step is to focus on the Chernobyl-affected region, where my family has roots. Today, it is poverty and lack of opportunities that pose the greatest threat for young people in the Chernobyl region.”
Ronaldo Luís Nazário de Lima
Date of birth: 18 September 1976
Date of appointment: 8 October 1999
Personal website: www.ronaldo.com
Quote: "In football I learned that with motivation and determination I could achieve my dreams – even if they seemed impossible at times. If the whole world unites against poverty and hunger, we can beat it and become champions."
NATIONAL GOODWILL AMBASSADORS
Nicol Ann David, Malaysia
Date of birth: 26 August 1983
Date of appointment: 2002
Haile Gebrselassie, Ethiopia
Date of birth: 18 April 1973
Sport: Distance runner
Date of appointment: 1999
In 1999, Haile Gebrselassie starred as himself in the movie "Endurance", which chronicled his quest to win Olympic gold in the 10,000-meters in Atlanta.
Nadjima Kaltouma, Chad
Date of birth: 16 November 1976
Date of Appointment: 2002
Programmatic Focal Point / Goodwill Ambassdors Focal Point:
Ms. Aziyade Poltier-Mutal
Communications Focal Points:
Ms. Carolina Azevedo
Ms. Sausan Ghosheh
Ms. Sandra Macharia